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Emilgroup
FOOH Milan Design Week

CGI Fake Out Of Home video for Milan Design Week

Emilgroup<br>FOOH Milan Design Week

Project Overview

CGI Fake Out Of Home (FOOH) video produced for Emilgroup's showcase at the Milan Design Week (Salone del Mobile). Utilizing advanced 3D camera tracking and matchmoving onto real-world city footage, we integrated oversized 3D ceramic design pieces from Emilgroup's collections into iconic urban spaces of Milan, creating a stunning visual illusion tailored for viral social media impact.
In collaboration with: BTrees
Watch on Instagram

Technical Specifications

  • 3D Camera Tracking and Matchmoving on live high-res footage
  • 3D modeling and photorealistic rendering of ceramic textures
  • Realistic CGI compositing with environmental lighting and shadows
  • Color grading and format optimized for social engagement

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